If you own a brick-and-mortar retail store, you likely understand how competitive the market can be. And you usually need more than great products to stay ahead of the curve — you need to be able to optimize your store merchandising and operations to ensure that customers have the best possible experience. But one sure way to improve your store performance is to understand how customers interact with your store. That’s where scan data comes in. Scan data is information that registers every time you scan a product’s barcode at the point of sale. This data gives retailers valuable insights into customer behavior, such as what products customers purchase and how often the customers visit the store. Discover how to leverage scan data to boost your retail store’s bottom line.

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